U.S. Department of State | March 2021 - Present

Directed project management standards and processes for an office of 250 employees.

Created and implemented the organization’s first strategic plan.
Authored a comprehensive training program for employees to learn project management skills.
Executed the adoption, training, and standards for Asana.

Young African Leaders Initiative Network | March 2019 - March 2021

Created comprehensive digital marketing campaigns on complex policy strategies ranging from financial literacy and entrepreneurship to conservation and women’s health for young leaders throughout sub-Saharan Africa.
Authored strategic plans for each campaign and led the project management efforts to ensure each campaign was executed on schedule and on budget.
Created a full suite of marketing materials for each campaign including email messages, website copy, toolkits, social media graphics, social media copy, and blog posts.
Compiled post-campaign analysis reports to evaluate the effectiveness of campaign strategies and identify areas for improvement.

Circa.com | July 2018 - February 2019

Developed and supervised the entire social media and publishing content strategy for a digital news organization.
Managed the social media team and an advertising budget of over $250,000.
Grew the organization’s online audience, page views, and total engagement with content.
Launched the company’s IGTV and created new templates and strategies for Instagram Stories and posts.
Implemented a strategy to dissect large digital stories into unique and engaging social stories. Analyzed data through Facebook, Twitter, Instagram, Youtube, and Google Analytics to report all metrics to key stakeholders each quarter.

Best Friends for Frosting | January 2018 - August 2018

Served as the head writer and copy editor for the nationally recognized lifestyle blog to publish a variety of material in the brand’s voice.
Wrote and edited multiple blog posts and social media posts per week under strict deadlines and publication voice and style guidelines.
Headed the implementation of an SEO strategy to enhance the digital performance of all content.
Created sponsored blog posts and social media posts by following outside brand guidelines and sponsor requirements.

Fayette Heating & Air | July 2016 - July 2018

Transitioned all of the company’s marketing, communications, and advertising efforts in-house.
Launched a comprehensive rebrand that included three all-encompassing ad campaigns and the creation of two new websites.
Built and supervised a full team, while overseeing a budget of $560,000.
Maintained relationships with media outlets, vendors, and other external stakeholders.
Directed all digital advertising campaigns including: behavioral targeting, contextual targeting, geofencing, SEO, and Google Analytics and AdWords.
Crafted all copy for social media posts, editorial pieces and press releases, television commercials, radio ads, email advertisements, direct mail campaigns, web pages, and sales pieces such as brochures, flyers, and pitch materials.